Guideline’s Rebranding to KLEEMANN: A New Chapter in Excellence and Innovation

As you know, Guideline, one of the UK’s most experienced lift companies, with a history since 1972 and over 6,000 units under maintenance, became part of the KLEEMANN company in 2021, one of the leading lift manufacturers in the European and global markets. KLEEMANN offers a variety of lifts for residential and commercial use, as well as lifting systems, moving walkways, escalators, marine lifts, and customised lifts. The KLEEMANN sales network spans over 100 countries, with local presence in key markets such as the UK, France, Germany, Australia and USA, and with local production plants in Greece, Serbia and China.

We were excited about this merger – knowing that our combined expertise in lift production, installation, maintenance, and modernisation – enables us to offer you the best solution.

Guideline brings a lot of knowledge, skill, and professionalism to every project they take on and KLEEMANN offers its wide product range, high quality and control standards, world class design, special solutions & fast delivery for our standard products.

Having successfully finished the first phase of Joining our Forces, we are now ready for the next step: the transition /rebranding from Guideline to KLEEMANN.

We are transforming our company’s name from Guideline a KLEEMANN company to Guideline Trading As KLEEMANN. While our corporate identity undergoes this significant change, our brand name will be communicated as KLEEMANN. This way, the company will continue to enjoy its recognizability by giving an additional character to its identity. 

While we embrace this new chapter, we are committed to preserving the Guideline brand. The Guideline name represents our history, our values, and the trust we’ve built with our customers over the years. Keeping the Guideline brand allows us to honor this legacy and ensures a seamless transition for you, our valued customers. You will continue to receive the same personalized service and dedication from the team you know and trust. 

 What does this rebranding mean for you? 

We are the same team, committed to providing excellent customer service and that is what sets us apart – We are different! We keep our high standard of services & products, while improving the ease of doing business as we operate under the KLEEMANN brand!  We are confident that we will share a common passion for what lies ahead, knowing that the box that we fit is just the beginning of our shared journey!

Back to News